How Does Your Strategy Measure Up?

The core of any business is in building a clear vision (personal and business) of where it is headed, how it will define its value to the market/customer segments and then set up to evolve the company over time. Razor focus on expansion, early market traction and solid cash flow and core competencies and capabilities are the keys to expanding your core business.

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  The Expert

  ED BOGLE, Senior Strategist

  In working closely with entrepreneurs to develop innovative solutions in market seizing strategy and brand execution, Ed has more than 30 years of strategic and marketing consulting experience.

  Ed has received advanced certification in and was a principal in the development of Arthur Young's strategic planning and management methodologies and severed several years as senior practice leader in Arthur Young's (Ernst & Young) Southwest Strategic Management Consulting Practice working extensively with the Entrepreneurial Services Group to connect human performance and business strategy.

  

  He has worked with and served as a coach to two of Inc Magazine's Entrepreneur of the Year regional winners and has worked with three companies in Inc Magazine's 100 Fastest growing companies in the US. His work encompasses firms ranging from start-ups and emerging entities to the Global 50 enterprises. His work includes breakthrough thinking for high growth strategies, turnarounds, acquisitions and mergers, and capital formation. He has spent recent years working extensively in the "clean, green and sustainable" space and coaching companies on "social entrepreneurship."

  Ed also serves as Senior Faculty and Board Member of the entrepreneurial acceleration forum CEO Space and is a contributing author for Performance Magazine.

• Services

  • Based on over 35 year of experience, ideationEDGE can guide your strategy development, educating you on strategic principles on the key elements of a great strategy.

  • Strategic Planning

    Ed was one of the core architects for the Focus Strategic Framework (a single page Framework) process for Arthur Young (Ernst & Young) Southwest Region. This framework has been adapted to numerous entrepreneurial firms and builds and captures strategy, maps brand development, defines operations (competencies and capabilities), and sets up for management and migration of strategy.

  • Market Mastery and Brand Strategy

    Having an educational background in market research, statistical processes and consumer behavior, ideationEDGE has completed and supervised many market studies and focus group processes. From this background of consumer behavior, they have adapted the strategic process to include an "immersion" processes to assist clients in the development of brand positioning and value proposition development.

  • Alliance and Channel Parner Development

    Alliances accelerate business growth and bottom line results. Collaborative models are critical in the ever changing, global business landscape.

  • Capital Formation

    ideationEDGE has significant experience in development and definition of needed capital and capital risk mitigation. They have worked with a number of companies and capital sources in development of strategy, business plans, presentations, capital requirements and risk mitigations.

  • Coaching and Mentoring

    Ed, named Coached Inc. Magazine – Entrepreneur of the Year, has developed an extensive rolodex of national and international resources to solve and acceslerate businesses. He has taught at the collegiate level and provided training in numerous settings in strategic planning, management and migration, market seizing strategies, alliances and channel partners, capital acquisition, pricing, and sales strategy.

• The Focus Strategic Framework Process

  • The process is designed to walk through several key components each delivering a distinct strategic response.

    The foundation creates the basic understanding of the market in which the company operates and pushes out to develop the groundwork for the further development of the company. It is designed to "leverage forward" the company while building the basis for "leapfrog" and defensible positioning for the future.

  • The Framework is a communication document that establishes the linkages between the Company's Vision, Values, Mission and Grand Strategy and the Company's strategic action plans and it serves as the driving force behind operational planning and resource allocation. It is "an agenda for leadership." It serves as the focal point from which to view changes in the external and internal environment, assess opportunities and ventures and as the guiding document for "renewing" strategy and evaluating all actions in the company. It is a tool from which to evaluate new ventures, projects, or significant undertakings for strategic "fit." It should keep decisions focused within the context of the vision, mission and strategy of the company.

  Front-End Evaluation Market Evaluation Team Questionnaire Executive Interviews Materials/Information Review Workshop Preparation Preliminary Models Competitor Models Agreements/Contracts

  Strategic Workshop Markets/Positioning Brand Value/Identity Collective Vision - Strategy Strategic Options Operations/Technical Business Model Alliances/Channel Partners Pricing Priorities and Focus

  Feedback and Documentation Strategic Framework 3 Phased Growth Plan Business Model Economic Engine Model Brand Map Risk Analysis – Mitigations

  First Quarterly Review "Rear View Mirror" "Windshield" Changes in Environment Internal External Celebrations Strategic Adjustments

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