Felzsar Automotive is striving to develop a 100% electric super car. Felzsar contracted us to develop their brand identity and a concept car to showcase the new technology to investors.

The final aesthetic has been developed from a research driven design process. Research was accomplished through exhaustive contextual inquiry on super car user lifestyles. We focused on the target segments of luxury and fashion lifestyles. The concept design borrows from both feminine and masculine design cues. This mixture of delicate curves and bold lines appeal to the male dominated end consumer.